Who We Are

Time to reintroduce myself. Minal here, founder of ETERNAL Permanent Jewelry. I recently moved from New Jersey to Bucks County, PA. Proud mama of two little ones, ages 3 and 5 (you can imagine they keep me on my toes), and an incredible hubby who keeps up with the endless bubble baths.

Jewelry lover, mom extraordinaire, and former NYC Histology Lab boss: yeah, that's me! In June 2022, my lifelong love for jewelry collided with the practicality of permanent pieces. No more daily clasp battles, travel worries, or sleeping-in struggles – just sparkling bliss! Once I discovered the magic of permanent jewelry, I knew it had to be shared.

That's where ETERNAL comes in. We're your gateway to a world of effortless elegance, where bracelets, anklets, necklaces, and even rings become lifelong companions. No clasps, no lost treasures, just the freedom to shine like your authentic, sparkly self, every single day.

So, let's get to know each other! Follow along as I share insights into our sparkling world, and answer any questions you might have.

Here's to embracing our chaotic lives, chasing dreams, and crafting lasting stories, one permanent bracelet at a time. I can't wait to connect with all of you